Privacy Policy

Last updated: February 12, 2026

1. Introduction

Dual Perspective Limited ("we", "us", or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dualperspective.co.uk (the "Website").

Please read this Privacy Policy carefully. By using our Website, you consent to the practices described in this policy.

2. Information We Collect

2.1 Information You Provide to Us

We may collect information that you voluntarily provide to us when you:

• Contact us via email or contact forms
• Subscribe to our newsletter or mailing list
• Request information about our services
• Participate in surveys or promotional activities

This information may include:

• Name
• Email address
• Telephone number
• Company name
• Job title
• Any other information you choose to provide

2.2 Information Automatically Collected

When you visit our Website, we automatically collect certain information about your device and browsing actions, including:

• IP address
• Browser type and version
• Operating system
• Referring website
• Pages visited and time spent on pages
• Date and time of visits

This information is collected through cookies and similar technologies. Please see our Cookie Policy for more details.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To provide and maintain our services: Processing your enquiries and requests
• To communicate with you: Responding to your questions and providing customer support
• To improve our Website: Understanding how visitors use our Website to enhance user experience
• To send marketing communications: With your consent, sending you newsletters, updates, and promotional materials
• To comply with legal obligations: Meeting regulatory requirements and responding to legal requests
• To protect our rights: Preventing fraud and ensuring the security of our Website

4. Legal Basis for Processing (UK GDPR)

We process your personal data under the following legal bases:

• Consent: When you have given us explicit permission to process your data (e.g., for marketing communications)
• Legitimate interests: When processing is necessary for our legitimate business interests, such as improving our services and Website functionality
• Contractual necessity: When processing is necessary to fulfil a contract with you
• Legal obligation: When we are required by law to process your data

5. Data Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties. We may share your information in the following circumstances:

5.1 Service Providers

We may share your information with third-party service providers who perform services on our behalf, including:

• Analytics providers: Google Analytics (see our Cookie Policy for details)
• Email service providers: For sending newsletters and communications
• Hosting providers: For website hosting and data storage

These service providers are contractually obligated to protect your information and use it only for the purposes we specify.

5.2 Legal Requirements

We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., court orders or government agencies).

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

6. International Data Transfers

Your information may be transferred to and processed in countries outside the United Kingdom, including the United States (e.g., for Google Analytics).

When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

• Standard contractual clauses approved by the UK authorities
• Adequacy decisions by the UK government
• Other legally recognised transfer mechanisms

7. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law.

Typical retention periods:

• Contact enquiries: 2 years from last contact
• Marketing consent: Until you withdraw consent or 2 years of inactivity
• Analytics data: 26 months (Google Analytics default)

8. Your Rights Under UK GDPR

Under UK data protection law, you have the following rights:

• Right to access: Request a copy of the personal data we hold about you
• Right to rectification: Request correction of inaccurate or incomplete data
• Right to erasure: Request deletion of your personal data ("right to be forgotten")
• Right to restrict processing: Request that we limit how we use your data
• Right to data portability: Request your data in a machine-readable format
• Right to object: Object to processing based on legitimate interests or for direct marketing
• Right to withdraw consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us using the details in Section 13.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include:

• Secure Socket Layer (SSL) encryption for data transmission
• Regular security assessments and updates
• Access controls and authentication
• Employee training on data protection

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.

10. Third-Party Links

Our Website may contain links to third-party websites. We are not responsible for the privacy practices or content of these external sites. We encourage you to read the privacy policies of any third-party sites you visit.

11. Children's Privacy

Our Website is not intended for children under the age of 16. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately, and we will delete that information.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any changes will be posted on this page with an updated "Last updated" date.

We encourage you to review this Privacy Policy periodically. Continued use of our Website after changes constitutes acceptance of the updated policy.

13. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact us:

Dual Perspective Limited
Email: contact@dualperspective.co.uk
Website: dualperspective.co.uk
Address: The Glass Box, 6 Friendly Street, Huddersfield, HD1 1RD